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Your Google Business Profile.

Setting up your listing, keeping it right, and fixing it when something breaks.

31 guides, 5 to 7 minutes each

  1. Google Business Profile Optimisation: A Practical Checklist

    Your Google Business Profile is often the first thing a customer sees — before your website, before a single call. A complete, active profile wins more of those moments. Here's what to get right.

    7 min read

  2. How to Set Up a Google Business Profile in Australia

    A Google Business Profile is where most local customers find your business before they ever visit your website. Setting one up takes less than an hour — but a few early decisions shape how well it performs for years.

    7 min read

  3. How to Claim a Google Business Profile Someone Else Created

    If a Google Business Profile for your business already exists but you can't get into it, someone — often Google itself, sometimes a well-meaning customer or a former agency — created or claimed it first. Here's how to take it back.

    6 min read

  4. How to Verify Your Google Business Profile

    A Google Business Profile doesn't appear in Search or Maps until it's verified. Here's every verification method Google may offer you, what each involves, and what to do if verification stalls.

    5 min read

  5. How to Add a Manager to Your Google Business Profile

    Letting a staff member or agency help manage your Google Business Profile doesn't mean handing over your login. Google's own user roles let you share exactly the right amount of access — here's how to set it up properly, and undo it cleanly later.

    6 min read

  6. How to Choose the Right Google Business Profile Categories

    Your primary category is one of the highest-weight signals Google uses to decide whether your profile is relevant to a search. Most businesses set it during setup and never look again. Here's how to get it right — and when to revisit it.

    6 min read

  7. How to Write a Google Business Profile Description That Actually Works

    Most businesses either leave their GBP description blank or fill it with buzzwords. Neither helps — and both miss the point. The description is an early signal to potential customers about what you do and who you are.

    5 min read

  8. How to Use Photos on Your Google Business Profile (And Why Most Businesses Get This Wrong)

    Photos on your Google Business Profile are seen by potential customers before they ever visit your website. A stale, thin, or absent photo section quietly costs you trust every time someone looks you up. Here's what to photograph, how to stay current, and what to avoid.

    5 min read

  9. How to Use Google Business Profile Posts (and Why Most Businesses Don't)

    Posts on your Google Business Profile appear in local search results and Google Maps before a potential customer ever visits your website. Most businesses set them up once and forget them. Here's how to use them well, and what actually makes a difference.

    5 min read

  10. Google Business Profile Services List: What to Add and Why It Matters

    The Services section is one of the most overlooked parts of a Google Business Profile — and one of the clearest ways to tell Google, and the people searching, exactly what you do. Here's how to set it up properly.

    6 min read

  11. How to Add Products to Your Google Business Profile

    The Products tab lets people see what you sell before they ever visit your website. Here's how to set it up properly, and what actually makes it useful rather than decorative.

    5 min read

  12. How to Use Google Business Profile Attributes

    Attributes are the small, specific badges on your Google listing — wheelchair accessible, outdoor seating, women-led — that answer a customer's exact question before they ever call. Here's what they are, how to add them, and which ones are worth your time.

    5 min read

  13. Google Business Profile Call-to-Action Buttons: Book, Order, and More

    A well-chosen action button turns a browsing searcher into a booking, an order, or a phone call — without them ever leaving the search results. Here's how the button works and which one to pick.

    5 min read

  14. How to Update Your Google Business Profile Hours for Public Holidays

    A customer who drives out on Australia Day or Boxing Day because Google said you were open won't come back to check twice. Special hours take two minutes to set and stop that from happening.

    5 min read

  15. A Seasonal Google Business Profile Checklist for Australian Businesses

    A Google Business Profile isn't a set-and-forget listing — search behaviour shifts with the calendar, and a profile that hasn't moved with it sends customers the wrong information at the worst possible time. Here's what to check, and when.

    7 min read

  16. Understanding Your Google Business Profile Insights

    Every Google Business Profile comes with a free performance dashboard. Most business owners glance at it and move on without knowing what to do with what they see. Here's what each metric actually means — and the questions worth asking each month.

    6 min read

  17. How to Get Notified the Moment a New Google Review Comes In

    Google can alert you to a new review — but its built-in settings have real gaps once you're busy, managing a team, or running more than one location. Here's what Google offers natively, where it falls short, and how to close the gap.

    6 min read

  18. Why You're Not Getting Notified About New Google Reviews

    A review can sit unanswered for weeks if the notification never reaches you. Here's every place the alert usually breaks — and how to check each one in a few minutes.

    6 min read

  19. Google Business Profile for Service Area Businesses: What's Different and What to Get Right

    If you go to the customer rather than the customer coming to you — a tradie, a mobile groomer, a bookkeeper who works remotely — your Google Business Profile works a little differently. Here's how to set it up correctly, and what to avoid.

    6 min read

  20. Does an Online-Only Business Need (or Qualify For) a Google Business Profile?

    Google Business Profile was built for businesses customers can find in person or in a service area — not every online business qualifies, and setting one up when you don't can put your listing at risk. Here's how to tell where you stand.

    6 min read

  21. Google Business Profile vs a Website: Which Matters More for Local Customers?

    A free listing that shows up in Maps, or a website you fully control — for a lot of small business owners it feels like you can only afford to get one right. Here's what each one actually does, and why the real choice is about sequencing, not exclusivity.

    6 min read

  22. Why Isn't Your Business Showing Up on Google Maps?

    You know the business exists, and presumably Google does too — so why can't customers find it? Here's a structured way to work through the actual causes, from the boring fixes to the ones that need Google's help.

    7 min read

  23. Fixing a Wrong Address or Map Pin on Your Google Business Profile

    A mismatched address or a pin sitting on the wrong building sends customers to the wrong door — and quietly undermines the local ranking signals that depend on accuracy. Here's how the address and the pin actually work, and how to fix both.

    5 min read

  24. How to Merge Duplicate Google Business Profile Listings

    Two listings for the same business split your reviews, confuse customers deciding between them, and quietly undercut the profile you actually manage. Here's how duplicates happen and how to get down to one.

    6 min read

  25. The Technical Health Checks That Quietly Hurt a Google Business Profile

    Most Google Business Profile advice is about what to add — photos, posts, a better description. Just as much damage comes from technical problems that sit quietly in the background: a broken link, a mismatched address, a duplicate listing splitting your reviews. Here's what to check.

    7 min read

  26. Why Google Suspended Your Business Profile (and How to Get It Reinstated)

    A suspended Google Business Profile disappears from Search and Maps overnight — no ranking, no reviews, no way for customers to find you. Here's what usually triggers it, what to check first, and how the reinstatement process actually works.

    7 min read

  27. How to Recover a Hijacked Google Business Profile

    Losing control of your Google Business Profile to a former employee, an old agency, or an outright fraudulent claim is a different problem to a suspension — and it has a different fix. Here's how to get your listing back.

    6 min read

  28. Google Marked My Business as Permanently Closed — What to Do

    Waking up to find your listing tagged 'Permanently closed' is alarming, especially if you're very much open. Here's why it happens, how to get it reversed quickly, and how to stop it recurring.

    6 min read

  29. Temporarily Closed on Google: When to Use It and How to Reopen Cleanly

    Renovating, flooded, or shut for a season? Google has a status for it — but it's heavier than most owners expect, and reaching for it when a simple hours change would do creates confusion you then have to undo. Here's when it fits and how to come back properly.

    6 min read

  30. Do Google Reviews Survive a Business Rename or a Move to a New Address?

    Rebranding and relocating both raise the same worry: will you lose the reviews you've already earned? The answer comes down to one rule, applied slightly differently in each case.

    6 min read

  31. What Happens to Your Google Reviews When You Buy or Sell a Business

    A strong review history is a real asset in a business sale — and an inherited bad review is a real liability. Here's what actually happens to a Google Business Profile when ownership changes hands.

    7 min read

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