Why don't I see the option to add a booking button?

Button availability depends on your Google category and, for Book online specifically, sometimes on using a booking provider Google recognises. If you don't see it, check that your primary category is set correctly, and confirm with your booking software provider whether it integrates with Google Business Profile.

Can I have more than one action button?

No — Google Business Profile supports one primary action button at a time. If your business genuinely needs to direct people to more than one destination, mention the second option in your business description or an early GBP post, and use the single button for the action that matters most.

Does adding a button improve my Google ranking?

Google hasn't confirmed the action button as a direct ranking factor. Its value is in conversion, not visibility — turning people who already found you into bookings, orders, or enquiries, which is a different, and in practice often more valuable, outcome than ranking position alone.

Google Business Profile

Google Business Profile Call-to-Action Buttons: Book, Order, and More

A well-chosen action button turns a browsing searcher into a booking, an order, or a phone call — without them ever leaving the search results. Here's how the button works and which one to pick.

Updated 15 July 2026 · 5 min read

What the action button is, and where it shows up

Beneath your business name in both Google Search and Google Maps sits a prominent button — separate from "Call" and "Directions" — that Google Business Profile lets you configure to point somewhere specific: a booking page, an ordering page, or another link relevant to how customers act on your business. It's one of the most visible pieces of real estate on your entire profile, sitting above the fold on both mobile and desktop results.

Not every business type gets every option, and Google sometimes changes the button shown based on your category — but for the categories where it's available, setting it correctly is a small edit with an outsized effect on how easily someone converts from "looking" to "booked."

The button options and what each one is for

Book online — links to a booking or appointment page, and is available to businesses using a supported booking provider or your own scheduling page. Best for salons, clinics, trades offering booked call-outs, and anything appointment-based.
Order online — links to your online ordering or delivery page. Standard for cafés, restaurants, and takeaway businesses.
Buy — links to a page where the item itself can be purchased, more common for product-based listings.
See menu — a dedicated link to a menu page, distinct from the general website link.
Learn more — a general-purpose link to your website when none of the more specific actions apply to your business.
Some categories default to showing a website link with no configurable action at all — if you don't see any of the above in your dashboard, that's the likely reason.

How to add or change your button

In Google Business Profile Manager, go to Edit profile > Business information > the section covering your website or booking link (Google has moved this around between updates, so if it's not immediately visible, check under "Contact information"). Select the action type and paste in the destination URL.

Changes typically show up on your live profile within a day, sometimes faster. Always click through the link yourself on both a phone and a desktop after saving — a booking link that opens to a broken page or the wrong location undoes the entire point of adding it.

Choosing the right one for your business

Pick the button that matches the single action you most want a searcher to take. If you take bookings through a scheduling system, Book online beats Learn more every time — it removes an entire step between someone seeing your profile and being on your books. If most enquiries genuinely need a conversation first — custom quotes, complex jobs — a Learn more link to a page that explains your process, with your phone number visible, may serve people better than pushing them into a generic contact form.

For businesses that could plausibly use more than one option — a café that also takes bookings for private events, say — pick based on volume: whichever action the majority of your customers actually want is the one that deserves the primary button.

What to check once it's live

The destination loads correctly on mobile — most profile traffic is on a phone, and a desktop-only booking page will lose people.
The link goes to the right location, if you manage more than one — a shared link that drops every customer into the wrong branch's booking calendar creates real scheduling problems.
The page behind the button is kept current — an ordering link to a menu you've since changed, or a booking page for a service you no longer offer, causes more friction than having no button at all.

What to avoid

Don't point the button at your homepage when a more specific page — the actual booking or ordering form — is available. The extra click costs you conversions.
Don't leave a stale link live after switching booking or ordering providers. Check it whenever you change systems, not just when you first set it up.
Don't use a button type that overstates what you offer — labelling a simple enquiry form as "Book online" when there's no real booking system behind it sets an expectation you can't meet.