Do attributes affect where I appear in Google search results?

Google hasn't confirmed attributes as a direct ranking factor, but they do help match your profile to specific searches — a customer filtering for 'outdoor seating' or 'wheelchair accessible' will generally only see profiles with that attribute ticked. In that sense, an accurate attribute can be the difference between showing up for a specific search and being filtered out of it entirely.

Can customers add or suggest attributes for my business?

Yes — Google allows the public to suggest edits to some profile fields, including certain attributes, the same way they can suggest hours or address corrections. As the verified owner you're notified of suggested edits and can accept or reject them, so it's worth checking your profile occasionally for attributes you didn't add yourself.

How often should I review my attributes?

Treat it like your hours or photos — check quarterly, and update immediately whenever something physically changes: a renovation, a new access ramp, a service you've added or dropped. An attribute that was accurate two years ago but isn't now is worse than not having it at all.

Google Business Profile

How to Use Google Business Profile Attributes

Attributes are the small, specific badges on your Google listing — wheelchair accessible, outdoor seating, women-led — that answer a customer's exact question before they ever call. Here's what they are, how to add them, and which ones are worth your time.

Updated 8 July 2026 · 5 min read

What attributes are and why they matter

Attributes are the short list of specific details on your Google Business Profile that a business description can't quite capture on its own — whether you have outdoor seating, whether the entrance is step-free, whether you take contactless payment, whether the business is women-led. They show up under your profile details, and in some cases as filters a searcher can select directly, so a business with the right attribute ticked can appear for a search an identical competitor without it would miss entirely.

Most owners either skip this section during setup or tick a handful without much thought. That's a missed opportunity — attributes are one of the few places on your profile built specifically to answer a customer's exact pre-visit question before they've picked up the phone.

The main groups of attributes

Google organises attributes into several categories, and which ones are available to you depends on your primary category. Common groups include:

Accessibility — step-free entrance, accessible parking, accessible restroom, wheelchair-accessible seating.
Amenities — free Wi-Fi, restrooms, outdoor seating, good for groups.
Service options — dine-in, takeaway, delivery, kerbside pickup, online appointments.
Planning — good for kids, reservations recommended, walk-ins welcome.
From the business — identity attributes such as women-led, veteran-led, or LGBTQ+ friendly, which businesses can self-select where genuinely accurate.
Health & safety — attributes reflecting specific safety measures, where relevant to your category.

How to add or edit attributes

Attributes live inside your Google Business Profile dashboard. Open your profile, select 'Edit profile', and look for the 'Attributes' or 'More' section — the exact label varies slightly between interface versions. Tick the ones that genuinely apply and leave the rest unmarked; there's no requirement or benefit to filling in every option.

Changes typically take effect within a few days. If an attribute you'd expect for your type of business isn't listed, it may not yet be available for your specific category — Google adds and retires attribute options periodically.

Which attributes are actually worth your time

Not every attribute carries equal weight for a customer deciding whether to visit. Prioritise the ones that answer a real question someone would otherwise have to call and ask:

Accessibility attributes — for many customers, whether they can physically get in the door is a deciding factor, not a nice-to-have.
Service options — 'delivery' or 'takeaway' can be the single detail that decides whether someone chooses you over an otherwise identical competitor.
Anything customers regularly ask about in person or on the phone. If you're constantly asked 'is there parking?' or 'can we bring the kids?', that's a strong signal the attribute is worth ticking — and worth pre-answering in your Q&A section too.

Accuracy matters more here than almost anywhere else on your profile

Attributes carry more real-world consequence than most profile fields, because customers make physical decisions based on them. A customer with mobility needs who arrives expecting step-free access and finds stairs has had a genuinely bad experience, not just a mildly inaccurate one.

Only select attributes that are actually true. Marking your business as wheelchair accessible, offering delivery, or being open on a public holiday when none of that is accurate isn't just poor practice — it risks creating a false impression under Australian Consumer Law, and it damages trust the moment a customer discovers the gap in person. Review your attributes whenever something changes: a renovation, a new accessible entrance, a service you've stopped offering.