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Google Business Profile

Fixing a Wrong Address or Map Pin on Your Google Business Profile

A mismatched address or a pin sitting on the wrong building sends customers to the wrong door — and quietly undermines the local ranking signals that depend on accuracy. Here's how the address and the pin actually work, and how to fix both.

Updated 2 August 2026 · 5 min read

Two different things that are easy to mix up

Your Google Business Profile has an address — a text field you type your street number and suburb into — and a map pin, a separate marker Google plots on the map based on that address plus its own geocoding. Most of the time they line up. When they don't, a customer can read a correct-looking address and still get sent to the wrong building, or search a suburb and see your pin sitting a street away from where you actually are.

Fixing a wrong listing means checking both, because they're edited in different places and a fix to one doesn't automatically move the other.

Correcting the address text

Edit your business information from your Google Business Profile dashboard and enter the address exactly as it appears on your lease, ABN registration, or a utility bill — matching official records reduces the chance the edit gets rejected or reverted. Significant changes, especially a full relocation, can trigger a re-verification step, so expect it to take longer than a typo fix.

If you're in a shopping centre, business park, or large complex, include the suite or shop number in the address line rather than only the building number — that detail is what stops the pin (and the customer) landing at the wrong entrance.

Moving the map pin

The pin is set separately, usually from a map view inside the same editing flow — you can drag it to the exact spot rather than relying on Google's automatic placement, which sometimes defaults to the centre of a building or block rather than your actual entrance. For a service-area business without a public storefront, you won't set a precise pin at all; instead you define the areas you serve and hide your exact address, which is intentional rather than a fault to fix.

What usually causes the pin or address to drift

  • A relocation where the address text was updated but the pin was left at the old spot, or the reverse — the pin moved but the text field didn't.
  • A public "suggest an edit" — anyone can propose a change to a Google Business Profile, and a plausible-looking but wrong suggestion can occasionally get applied before you notice.
  • Google's own geocoding placing the pin at the centre of a large or oddly-shaped building rather than the actual entrance.
  • A second, older listing for the same business that never got merged, competing with the current one for accuracy.

Keeping an eye on public suggested edits

Google lets anyone propose changes to public details on a profile, including the address — a safeguard against businesses that never update their own listings, but also a route for an honest mistake or a bad-faith edit to slip through. Check your Business Profile dashboard periodically for pending or recently applied edits you didn't make, and correct anything wrong straight away rather than assuming it will sort itself out.

When to contact Google support directly

If a correct edit isn't sticking — it reverts, gets rejected, or your profile shows a message that it's under review — that's the point to contact Google Business Profile support rather than repeating the same edit. Have proof of your business address ready: a lease, a recent utility bill, or an ABN extract with the address on it, since support will usually ask for evidence before making a manual change.

Frequently asked questions

Anyone can propose an edit through Google's public "suggest an edit" feature, and it's possible for a bad edit to be applied. It's worth checking your dashboard periodically for changes you didn't make, and correcting anything wrong straight away.

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