Does adding a manager give them access to my personal Google account?

No. Business Profile access is granted per person, through their own Google account, with a role scoped to that one listing. It doesn't give them your password, access to your email, or control over anything outside the Business Profile itself.

Can I have more than one owner on a Google Business Profile?

Yes — you can have one primary owner and multiple additional owners or managers. Only the primary owner role is limited to one person at a time, since it carries the ability to remove any other user and control the listing's ownership.

What happens if the primary owner leaves the business without transferring ownership first?

This is worth avoiding rather than fixing after the fact — recovering primary ownership from someone who's left and is unreachable can be a slow process through Google's support and ownership-verification channels. If a departure is planned, transfer primary ownership as part of the handover, before the person's access elsewhere is cut off.

Google Business Profile

How to Add a Manager to Your Google Business Profile

Letting a staff member or agency help manage your Google Business Profile doesn't mean handing over your login. Google's own user roles let you share exactly the right amount of access — here's how to set it up properly, and undo it cleanly later.

Updated 14 July 2026 · 6 min read

Why you'd add another user at all

As a business grows, the person who set up the Google Business Profile isn't always the person best placed to keep it updated — a manager who's on-site daily, a marketing agency handling your online presence, or a team member responsible for replying to reviews. Google Business Profile supports this directly through its own user roles, so you don't need to hand out your personal login to get help.

Sharing account access carelessly is one of the more common ways businesses lose control of their listing — a former employee or ex-agency who still has your password can make changes, or lock you out, long after the relationship has ended. The roles below exist specifically to avoid that.

The three access levels, and what each one can do

Google Business Profile has three roles, and the difference between them matters more than it looks:

Primary owner — full control, including the ability to remove any other user, transfer primary ownership, and delete the listing. There's only one primary owner at a time, and it should be whoever has ultimate responsibility for the business, not an agency or a former employee.
Owner — can do almost everything the primary owner can, including adding and removing other users, but can't remove the primary owner or transfer primary ownership without their approval.
Manager — can edit most profile details, respond to reviews, create posts, and view insights, but can't add or remove users, and can't change ownership settings. This is the right level for most staff and agency access.

How to add someone

From Google Business Profile Manager (business.google.com), open the location, go to Business Profile settings, and select 'Business users' (sometimes labelled 'Managers' depending on the interface version). Choose 'Add' or 'Invite new managers', enter the person's email address, and select their role — Owner or Manager.

Google sends the invitation to that email address, and the person accepts it using their own Google account — nobody ever needs your password or a shared login to get access this way. If they don't already use a Google account for work, it costs nothing to create one specifically for this.

The change takes effect as soon as they accept, and you can see everyone with access — and their role — from the same 'Business users' screen at any time.

Removing access when it's no longer needed

This is the step that gets skipped, and it's the one that matters most. The moment an employee leaves, a contract with an agency ends, or a role changes, go back to 'Business users' and remove that person's access immediately — don't wait for a scheduled review or assume it'll be handled eventually.

If you're the primary owner and need to hand that role to someone else — selling the business, promoting a manager to take over, or an agency taking on full account responsibility on your behalf — you can transfer primary ownership from the same settings screen. The current primary owner has to initiate the transfer and the new primary owner has to accept it; it can't be done by anyone else, which is a safeguard against a listing being taken over without the real owner's knowledge.

If you've lost track of who has access

It's common for a profile to accumulate access over the years — a web developer from a redesign a few years back, an agency you no longer use, an employee who left without anyone remembering to remove them. It's worth reviewing the 'Business users' list periodically, the same way you'd review who holds keys to your premises, and removing anyone who no longer needs to be there.

If you don't recognise a user on the list and can't work out who they are, remove them and change your own Google account password as a precaution — an unrecognised user can sometimes indicate a compromised invitation rather than a forgotten one.