Google Reviews
How to Find and Share Your Google Review Link
The single easiest way to get more reviews is to hand customers a link that opens the review box in one tap. Most businesses either can't find it or share the wrong one. Here's exactly where it lives and how to use it well.
Updated 23 July 2026 · 5 min read
What the review link actually is
Your Google review link is a short web address that takes a customer straight to the "rate and review" box for your business — star selector open, comment field ready, no searching required. It's different from a link to your Business Profile or your Maps listing: those drop the customer on your page and leave them to hunt for the review button themselves, and every extra step loses a few more people.
Getting this one link right is the foundation under almost every other review tactic — the QR code on your counter, the line in your follow-up text, the button in your email signature all just point to this same link. Fix the link and you fix all of them at once.
Where to find it
Google gives you the link directly — you don't need to build it by hand. The most reliable way is through your own Business Profile while signed in as an owner or manager:
- Search your exact business name in Google while signed in, so your Business Profile management panel appears at the top of the results.
- Look for the "Ask for reviews" or "Get more reviews" option — Google surfaces a ready-made short review link there, with a button to copy it.
- Copy that link and test it in a private or incognito browser window. It should open the review box for your business immediately, not your general profile.
- You can also reach the same option from the Google Maps app: open your business, and the "Ask for reviews" share sheet gives you the link to send.
Make it something you can actually say out loud
The link Google hands you works, but it's usually a long string nobody can read down a phone line or remember. If you ever need to give it verbally, print it, or put it on signage, it's worth pairing it with something tidier — a short, branded redirect on your own website (for example, a /review page that forwards to the Google link) that you control and can point anywhere.
That also future-proofs you: if the underlying Google link ever changes format, you update one redirect instead of reprinting every sticker, receipt, and business card that pointed at the old address.
Put it where the customer already is
- In the follow-up text or email you send after a job, sale, or visit — the highest-converting spot, because it lands while the experience is fresh.
- As a QR code on the counter, the receipt, the table, or the back of a business card, so an in-person customer can scan and review before they've left.
- In your email signature, so every routine email quietly carries the ask without you doing anything.
- On your website — a footer link or a small "Leave us a review" button on the contact page.
The mistakes that quietly cost you reviews
- Sharing a link to your profile or Maps page instead of the review box — the customer lands, doesn't see an obvious review button, and gives up.
- Never testing it while signed out. Signed in as the owner it may behave differently to how a customer sees it, so always check in a private window.
- Only sending it to customers you're sure are happy. Filtering who gets the link so unhappy customers are steered away is review gating, which breaches Google's policies — share the same link with everyone.
- Attaching a reward to it — "leave a review and get 10% off." Incentivised reviews breach Google's policies and can be treated as misleading conduct under Australian Consumer Law. Ask for honest feedback with no strings.